Ice River Springs (IRS) is leading the way in building a brand with a green conscience. Did you know that IRS collects recyclable plastic to turn into new bottles for their water? Sharing the IRS brand story lets consumers know that choosing Ice River water products is making a choice to support a company that is reusing plastic, not creating new plastic. Communicating the IRS Green Story is crucial for consumers to understand this. It’s bottled water with a conscience and why IRS reached out to Matrix Four to help share their #greenforagreaterpurpose story.